Acosta and The CORE Group unite their catering companies to form CORE Foodservice
CORE Foodservice Becomes Strongest, Most Progressive Foodservice Agency in North America
JACKSONVILLE, Florida, June 2, 2021 / PRNewswire / – Acosta, an integrated global sales and marketing services company, and The CORE Group, one of the most progressive foodservice sales agencies in North America, announces the creation of a redesigned, best-in-class North American agency focused on providing solutions for the new operating environment of the restaurant industry. This new company, CORE Foodservice, will bring together the advanced capabilities of Acosta and the CORE Group, creating an organization with strategic resources designed to meet the demands of new customer behaviors and expectations.
Discover the interactive multi-channel press release here: https://www.multivu.com/players/English/8877651-acosta-the-core-group-unite-to-form-core-foodservice/
“This new company will become one of the cornerstones of the Acosta family of companies. CORE Foodservice will complement and leverage Acosta’s industry-leading retail and marketing capabilities to provide our customers with a powerful suite of progressive brand development solutions and exceptional service, “mentioned Brian wynne, CEO of Acosta.
CORE Foodservice has been purposefully and proactively trained to provide improved execution and greater competitive differentiation for its customers and clients. The business will leverage Acosta’s strong data and analytics capabilities to deliver restaurant and shopper insight that can lead to solutions for customers and their customers.
John goodman, who will become CEO of the combined catering business, said, “COVID-19 has dramatically changed the market and operating conditions, sparking the need for innovation and new approaches that challenge conventional sales models. Our dedicated segment structure with over 750 customer-facing associates extends our reach while balancing proprietary technologies with human execution. “
“This decision structures us for today’s market realities and helps our customers redefine and modernize their end-to-end sales processes,” continued Wynne. “By working in harmony with Acosta’s retail, e-commerce and marketing capabilities, CORE Foodservice will help customers accelerate sales growth and gain greater market share. I am delighted to have John goodman as CEO of this company and welcome him as a senior member of our global leadership team. Taylor Crown, who recently led Acosta Foodservice, will remain with the company and, after a transition period, will take a leadership role within our Strategy and Transformation team to focus on customer success during the transition. integration of the two organizations. “
Brian wynne, John goodman and catering advisor Bill Hale will organize a CORE Foodservice event for industry partners on Thursday June 3 at 4 p.m. EDT. To register, visit https://tinyurl.com/COREFoodservice. For more information on CORE Foodservice, visit https://www.COREFoodservice.com.
Acosta is an integrated sales and marketing services provider that empowers consumer goods brands and retailers to establish themselves in the modern marketplace by delivering progressive solutions and exceptional service. With over 90 years of experience, Acosta understands changing consumer needs and helps its customers and clients stay ahead of the curve, fueling their accelerated performance. For more information, please visit https://www.acosta.com/.
About the CORE group
The CORE Group is a leading national foodservice sales agency focused on execution, growth, performance and people in market. An infectious culture connected by proprietary technology fuels a team of happy, hungry and humble associates.