Alida gets $60 million for her global expansion plans

By on November 9, 2022 0

Alida gets $60 million for her global expansion plans

November 9, 2022

Experience management specialist Alida secured a $60 million loan, led by National Bank of Canada through its Technology and Innovation banking group, and co-led by BMO, Comerica and Silicon Valley Bank . The funding will be used to fuel global expansion plans.

Alida (formerly known as Vision Critical) developed its TXM platform to help organizations combine the voices of their customers and employees, and reveal the best ways to create more innovative and optimized experiences. The company says the new credit facility will be used to support capital needs and strategic initiatives as Alida continues its aggressive growth plans.

Ross Wainwright (pictured), CEO of Alida, comments: “The funding from National Bank reflects the confidence that has been instilled in our future business prospects, our financial health and our success as leaders in the banking industry. customer experience (CX). With this new financing agreement, Alida is well positioned to continue to develop our portfolio of innovative products to meet the rapidly changing needs of our customers.