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ASM Global’s AO Arena in Manchester Unveils Dramatic Three-Year Multimillion-Dollar Reimagining of Legendary Venue

By on April 27, 2022 0

MANCHESTER, England–(BUSINESS WIRE)–ASM Global, the world’s leading producer of entertainment experiences, venue management and event strategy, has announced a $63 million plan starting this summer to transform Manchester’s AO Arena. This plan aims to significantly enhance the venue’s premier position for live entertainment experiences through the expansion of state-of-the-art infrastructure and innovative guest features as the iconic arena turns to the coming.

Manchester’s AO Arena, located in the heart of the city, is one of the busiest indoor arenas in the world. Over its nearly 30-year history, the venue has firmly established itself as a beloved and iconic Manchester landmark, a go-to venue for performers and a fan-favorite destination for world-class performances. AO Arena officials will release more detailed plans in the coming months.

Chris Bray, EVP Europe at ASM Global, said: “AO Arena is one of the world’s iconic venues and a much-loved part of Manchester’s rich culture and history. It has been delivering world-class entertainment experiences for over two decades. As we approach our 30sand anniversary, this ambitious company will not only solidify its position as the premier destination for live entertainment, but extend its market leadership in “live” and fan experiences for the next 30 years. We are proud to invest more in the heart of Manchester.

“The first phase will improve and increase our hospitality capacity to share this historic arena with even more of our guests, and we will also add new hospitality lounges and invest in an improved lobby experience. Our artists will be immersed in a brand new campus of artists in the background, unmatched anywhere.

Other major developments include new arena entrances welcoming guests to the venue and new premium seating, which will transform the venue into an elevated experience.

The dramatic upgrade to the AO Arena backroom campus will include a complete overhaul of the backstage experience for artists, production and crew. This includes new artist dressing rooms and production areas, a world-class green room with meet-and-greet facilities, a redesign of crew catering, and first-class connectivity and technology.

Plans have already been kicked off by the site’s rapid lineup of major sell-out events in 2022, including Billie Eilish, Dua Lipa, Diana Ross, Alicia Keys, Swedish House Mafia, Snoop Dogg, George Ezra and more.

Jen Mitchell, General Manager of the AO Arena, said, “It’s a really exciting time for AO Arena. Not only are we able to welcome guests back after a difficult two years with a program packed with world-class acts and entertainment, but we can now reveal the first phase of ASM Global’s plans for the redevelopment of the arena. It will enhance the experience for everyone who sets foot in the venue, including the artists, production, crew and our staff who work so hard to make the magic happen right here in Manchester.

Unveiled in 1995, the arena was the first indoor arena in the UK to be built with a 360 degree seating arrangement. Attracting over a million visitors each year, the 21,000 capacity arena has won the prestigious ‘Venue of the Year’ award from the Stadium Business Awards. There have been a host of musical talents performing at the venue, from Led Zeppelin legends Jimmy Page and Robert Plant, The Rolling Stones and Pavarotti to Dua Lipa and Lady Gaga as well as local Manchester artists including Take That , Oasis, Elbow, New Order and The Courteeners. The site has hosted everything from the 2002 Commonwealth Games, the 2008 FINA World Swimming Championships and the international boxing bouts of Mike Tyson, Anthony Joshua, Tyson Fury, David Haye, Joe Calzaghe and local champions Ricky Hatton, Amir Khan and Anthony Crolla.

About ASM Global

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management, providing locally tailored solutions and cutting-edge technologies to achieve optimal results for venue owners. The company’s network of elite venues spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers and performance venues. Join us on LinkedIn, Facebook, Instagram and Twitter. asmglobal.fr