Competing outdoor stores cancel merger plans

By on December 3, 2021 0

Great Outdoors Group, LLC and Sportsman’s Warehouse Holdings, Inc. announcement Friday (December 3) through the Federal Trade Commission (FTC) that they cancel their proposed merger, which would have brought together two companies of outdoor sporting goods.

Both companies specialize in hunting, shooting, fishing, camping and other outdoor equipment.

“Following an 11-month in-depth investigation by FTC staff, Sportsman’s Warehouse has announced it has ended its $ 785 million sale plan to rival outdoor gear retailer , Great Outdoors, ”said Holly Vedova, director of the FTC’s Competition Bureau in the announcement. “Under its Bass Pro Shops and Cabela’s banners, Great Outdoors competes closely with Sportsman’s Warehouse to offer customers a wide and comprehensive assortment of in-store outdoor gear, alongside expert sales staff, creating an experience. unique shopping for outdoor enthusiasts. This competition has benefited customers in at least two dozen local markets across the United States, ”she added.

Vedova said in the announcement that she was “happy that Great Outdoors and Sportsman’s Warehouse have decided to drop their merger proposal, which would have hurt consumers due to higher prices, reduced product offerings and the decrease in quality and service “.

Related news: Dick’s Sporting Goods, Nike Connect Loyalty Programs

Last month, Dick’s Sporting Goods and clothing brand Nike announced a collaboration on a “connected partnership” that will give customers access to exclusive products, experiences and offers.

Dick’s and Nike customers can link their Dick’s Scorecard and Nike Membership accounts through the Dick’s mobile app and purchase an expanded selection of Nike footwear and apparel. Customers will have access to exclusive footwear and apparel launches, as well as in-store collections and events for members from Dick’s House of Sport in Rochester, New York and Knoxville, Tennessee.

Also see: Amazon dominates sporting goods, as Dick’s Elbows Walmart battles for second

Meanwhile, Amazon and Walmart saw lower sales of sporting goods, hobbies, music and books after the fourth quarter of 2020, when holiday shopping likely boosted purchases.



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