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Genius Sports Announces Extension of Agreement with Entain and BetMGM with Official NFL Fan Engagement and Data Solutions | Lifestyles

By on September 30, 2021 0

NEW YORK and LONDON – (BUSINESS WIRE) – Sep 30, 2021–

Genius Sports Limited (NYSE: GENI) (“Genius Sports” or “the Company”), the official data, technology and business partner powering the ecosystem connecting sports, betting and media, today announced the extension of its existing agreement with Entain and BetMGM.

The new agreement provides Entain, the world’s leading sports betting, gaming and interactive entertainment operator, and BetMGM, a leading sports betting and iGaming operator jointly owned by Entain and MGM Resorts in the United States, with an offer Comprehensive NFL including official data feeds, sports betting content and fan engagement solutions.

“Our partnership with Entain’s portfolio of leading sports betting brands and BetMGM has been at the heart of Genius’ success for over a decade,” said Mark Locke, CEO of Genius Sports. “I am delighted that we are expanding our historic agreement to connect millions of sports betting customers in the United States and around the world with our premium NFL offering, powered by the highest quality official data.”

Genius Sports will provide BetMGM’s sports betting customers with a full suite of official sports betting data, content and fan engagement solutions, including a full suite of NFL-related products.

“As a sports betting operator we rely on data and the partnership with Genius Sports gives us access to one of the best in the business,” said Adam Greenblatt, CEO of BetMGM. “Combined with our unique platform and user interface, BetMGM is poised to deliver an even better sports betting experience to our customers. “

In August 2021, BetMGM was selected as an NFL Approved Sports Betting Operator. Genius Sports will provide BetMGM and other Entain brands with access to official NFL statistics, Next Gen Stats (NGS) proprietary data and the official sports betting data feed. Combined with the exclusive representation of certain legalized sports betting advertising inventories on NFL digital properties, Genius Sports provides sports betting with end-to-end value, fueling the entire user lifecycle, from acquisition from the player to pre-match and in-game bets, to long-term customer loyalty.

This new agreement is a major extension of Genius Sports’ more than ten-year partnership with Entain and its global brands, including bwin, Coral and Ladbrokes. Genius Sports will continue to provide official data through leading global sports properties including English Premier League, Euroleague Basketball, Liga MX, Argentine and Colombian football.


About Genius Sports

Genius Sports is the official data, technology and commerce partner that powers the global ecosystem connecting sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in more than 150 countries around the world, enabling sports to capture, manage and distribute their data and live video, driving their digital transformation and improving their relationships with fans.

We are the trusted partner of over 400 sports organizations around the world, including many of the world’s biggest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and the PGA.

Genius Sports is uniquely positioned with cutting edge technology, scale and global reach to support our partners. We are more than just a tech company, we build long-term relationships with sports at all levels, helping them to control and maximize the value of their content while providing technical expertise and round-the-clock support. .

About BetMGM

BetMGM is a leading sports betting and entertainment gaming company, a pioneer in the online gaming industry. Born from a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all land and online sports betting from MGM Resorts, major poker tournaments and businesses from online games. . Using state-of-the-art technology licensed from Entain, BetMGM offers online sports betting and gaming through market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit http://www.betmgminc.com/.

About Entain plc

Entain plc (LSE: ENT) is an FTSE100 company and one of the world’s largest sports betting and gaming groups, operating both online and in the retail industry. The Group has a comprehensive portfolio of established brands; Sports brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Ninja Casino, Optibet, partypoker and PartyCasino. The Group has proprietary technology in all of its major product verticals and, in addition to its B2C operations, provides services to a number of third party customers on a B2B basis.

The Group has a joint venture with MGM Resorts International creating a leader, BetMGM, in sports betting and iGaming in the United States. Entain provides the technology that powers BetMGM and exclusive games and products, specially developed in its in-house game studios. The Group is tax resident in the United Kingdom and holds licenses in a total of 27 regulated markets. Entain is an ESG leader, member of FTSE4Good, DJSI and is rated AA by MSCI. The Group has set itself a scientific objective, by committing to achieve a zero carbon footprint by 2035 and, through the Entain Foundation, supports various initiatives, focused on a safer game, grassroots sport, technological diversity and community projects.

For more information, see the Group’s website: www.entaingroup.com

See the source version on businesswire.com: https://www.businesswire.com/news/home/20210930005582/en/


Chris Dougan, Director of Communications

Engineering sports

+1 (202) 766-4430

[email protected] Peniston-Bird / Charlie Harrison, The One Nine Three Group

+44 7772 031 886 / +44 7884 136 143

tristan.peniston-bird @ the193.com / Charlie.harrison @ the193.com Elisa Richardson, Communications Manager


[email protected] Jay Dossetter, Head of ESG and Press Department

Entain plc

[email protected] Investors:

Brandon Bukstel, Director of Investor Relations

Engineering sports

+1 (954) 554-7932

[email protected]



SOURCE: Genius Sports

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PUB: 09/30/2021 9:00 a.m. / DISC: 09/30/2021 9:02 a.m.