Shoe retailer Hotter reported increased sales amid an overall decline in UK retailing and the weakest performance since stores reopened in April, new figures show.
The Office for National Statistics (ONS) said retail sales volume fell 2.5% between June and July 2021.
However, Hotter, which has more than four million customers worldwide, said sales for July 2021 were up 24% from June.
Victoria Betts, Commercial Director of Hotter Shoes, said: “We are surprised by the ONS announcement of a 4.4% drop in fashion retail sales.
“As one of the largest shoe retailers in the UK, we saw increased sales in our online and physical stores in July, up 24% from June.”
Year over year, sales were also up 82% and ecommerce sales alone grew 91% across the business. It also experienced the same positivity in its international market, including a seven percent increase in its sales in the United States.
Betts added: “We have seen significant changes in consumer buying habits over the past year, and our e-commerce site continues to perform well with unyielding online sales, despite the reopening of physical stores. .
“In addition, we experienced strong activity around our end of season sales, which we launched later than most of the competitors and as such allowed us to compete not only on our superior quality, but also on the price. “