Munich expansion team announces name and logo
Graphics: Igor Lazarevic
Munichthe European Football League latest expansion team, announced its name and brand ahead of the 2023 season.
Munich will enter the 2023 season as Munich Crows and compete as one of four new expansion teams – Milan Sailors (Italy), Inductees of Fehérvár (Hungary) and Swiss Guards (Swiss).
The crows were founded by Thomas Krohne, a sports media entrepreneur, and Christian Binder, a financial investor, who are also shareholders in the league in addition to investors in the bavarian based team.
The crows also announced the appointment of Sebastian Stolz as CEO. Stolz has an impressive marketing resume in both the NFL and the old NFL Europe.
Asked about the origins of the name and branding, Stolz replied:
“When looking for a name for our franchise, one thing was clear: we wanted a name that represented us as a team. The raven as an animal and the English name “Munich Ravens” quickly emerged.
“The ‘mystical’ aspect of crows fascinated us – at the same time, crows are very intelligent and clever animals. They love to play and are extremely team players. This is exactly what our players should represent: smart movements, great enthusiasm for the game and absolute teamwork.