Socios.com becomes the Official Fan Loyalty Partner of Toronto FC

By on September 3, 2022 0

TORONTO, ON (September 3, 2022) – Toronto FC today announced a multi-year partnership agreement with next-generation fan engagement and rewards company, Socios.com, making the company an official partner of the football club.

With a shared vision to leverage next-gen technology paired with progressive experiences, the Socios.com – TFC partnership is forging a deeper connection with fans and fueling growth on and off the pitch.

With 26 Club offers including TFC, Socios.com seeks to create a unique community for MLS fans to celebrate their passion for the game and earn lifetime experiences from a single app. From the 2022 season, the partnership aims to give fans access to exclusive rewards, surveys and opportunities for their favorite clubs. The TFC anticipates that fans may have the chance to win prizes for making correct game-related predictions and for answering questions correctly.

“We are delighted to join a league-wide partnership that will benefit our fans in the digital world,” said Julian Franklin, Vice President, Global Partnerships at MLSE. “As an organization, we strive to provide unique experiences for fans, and a partner like Socios.com will help us provide exciting new ways for Toronto FC supporters to interact with the club.”

With the highest percentage of millennial viewership of any major US sport, the deal with Socios.com aims to allow TFC to combine its commitment to innovation and technology to leverage blockchain technology to deliver TFC tools to interact with fans in a more immersive way. Socios.com will be integrated with the League and partner club social networks and will receive digital signage during partner club home matches.

“Playing to our strengths with Toronto FC to explore what will become of the best iteration of our blockchain-based fan engagement product is truly exciting,” said Max Rabinovitch, Chief Strategy Officer of Socios.com. “This partnership is going to have tremendous positive impacts on our evolution and shed light on what the universe of Socios fan engagement on the blockchain can be.”

From now until September 9, you have the chance to win the TFC & Socios.com All-Access Experience, which includes two tickets to a Toronto FC game, a limo ride to the game, access to the player tunnel, free food and more. Enter the official Toronto FC app now.

The agreement also allows Socios.com, TFC and the League to work together on new fan engagement products in the years to come.

Socios.com has indicated that it has major global expansion plans and will increase its existing presence in Europe, while targeting many more launches in the United States, Asia and South America with major sports properties of the world. Socios.com recently announced international soccer legend Lionel Messi as the brand’s first global ambassador.

For more information on TFC and Socios.com, visit TorontoFC.ca or MLSsoccer.com.

ABOUT MAJOR LEAGUE FOOTBALL

New York-based Major League Soccer, celebrating its 27th season in 2022, has 29 clubs in the United States and Canada, including the 2022 expansion team of Charlotte FC and St. Louis City SC, which will its debut in 2023. For more information on MLS, visit www.MLSoccer.com.

Turning passive supporters into active supporters is essential for the future of sport. Our vision is for a broad network of the world’s leading sports organizations to achieve this through Fan Tokens and transactional fan engagement on Socios.com. Fan Tokens and the Socios.com fan engagement platform allow the world’s largest sports properties to connect to an ecosystem of fan influence and rewards. Socios.com’s ever-growing list includes more than 130 major sports organizations, including huge football clubs from Europe and Latin America, premium Formula 1™ teams, NBA giants, NFL, NHL and MLS, top esports teams and the UFC®. The Socios.com app is available in 10 languages. For more information, visit www.socios.com.