Upflex partners with Chief Brand Advisory to support its strategic vision and global expansion

By on October 28, 2022 0

New York, New York-

Upflex, the world’s leading provider of hybrid workspace solutions, today announced its partnership with Chief Brand Advisory (CBA) to launch a revamped brand strategy, alongside the addition of CBA founder, Brad Kay, in as an investor and advisor. The repositioning of the company’s brand positions Upflex well for rapid and strategic growth at a key inflection moment as the global workforce continues to reinvent and redefine workplace standards.

“Upflex significantly changes the dynamics of the workplace, providing flexible and adaptable solutions in today’s ever-changing work environments,” Kay said. “Christophe and his team not only provide technology, but enable employers to discover, manage and optimize the workspace to both meet changing business needs and use spaces that inspire collaboration. , well-being and community. I’m honored that my team and I had the opportunity to help them implement a clear brand vision and I’m excited to continue my journey as an investor and advisor. »

With over two decades of experience in marketing and branding, Kay founded CBA in January 2020. CBA was started on the idea that elite branding and marketing expertise can be delivered “in as a service” and tailored to the unique needs of its customers. CBA’s seasoned marketing executives are embedded with senior management, strategically guiding founders, VCs, CMOs and other C-suite executives through critical inflection points with speed, agility and flexibility of a start-up. The company also works with funded founders to define their personal brands. In a short time, CBA has attracted a wide range of clients – from global Fortune 100 companies to start-ups in all categories, including commercial real estate, PropTech, FinTech, e-bikes, retail design retail and venture capital – united by a desire to create strong brands that connect with culture, accelerate growth and have impact.

Prior to launching CBA, Kay was Chief Brand Officer of Convene and spent nearly a decade prior as President of SS+K, better known as President Barack Obama’s youth marketing agency. Kay has been recognized by Forbes and Business Insider as one of a select group of CMOs to watch.

“Over the past two years, the world has changed, the way we work has changed, and in response to a new and growing demand for better flexible working solutions, Upflex has also grown and changed. Brad and his team have been invaluable in helping us simplify our story and strengthen our brand during this time of growth. Optimizing the workplace for flexibility has been our goal since the beginning, and we look forward to continuing to catalyze this mission as we expand our service offerings and our global team. Brad’s role as an investor and advisor is key to bringing this next phase to life. »

About Upflex:

Upflex (upflex.com) is a workspace intelligence platform bringing together people, places and data to deliver the right work strategies to forward-thinking companies and their employees, from startups to the Fortune 100 Founded in 2018 as a co-working aggregator and booking platform, the company recently raised $30 million in Series A funding, forged an exclusive partnership with WeWork, and is expanding operations to bolster its global network. Today, Upflex has evolved beyond an aggregator, connecting enterprises, space providers and brokers to create an ecosystem of flexible and sustainable workspace experiences. We leverage technology, services and insights to make finding and managing global workspaces simple, smarter and more agile.


For more information about Upflex, contact the company here:

Upward bending
Jullieanne Cueto, Marino PR
(212) 402-3507
[email protected]
833 Broadway, New York, NY 10003